Market promotion initiatives of films determine how well a movie performs at box offices. What positions do marketers occupy in relation to film franchises and which methods lead studios to achieve their promotional aims?
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other What role does marketing play in a movie's box office success, and how do studios achieve this?
- Thread starter Reelz
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Marketing serves as an essential factor which drives public interest to watch a film. Through innovative trailers, studios can achieve marketing success.
I think that the film's reputation combined with audience perception is a major thing that drives ticket sales at the box office. The mistakes made by most of the studio is that they concentrate on eye-catching advertisement instead of creating good movies. A good movie will market itself.
