news Super Bowl 2025 Hits 126 Million Viewers, Most-Watched Ever

[Cpvr]

The Super Bowl has achieved its biggest audience ever for the second year in a row: An average of 126 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Feb. 9.

That’s a 2% improvement from last year’s telecast, which was already reported by Nielsen as the largest TV audience it had ever recorded. This year’s total accounts for viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties as measured by Nielsen, Fox and the NFL, whereas last year’s 123.7 million viewers were measured across CBS, Paramount+, Nickelodeon, Univision, CBS Sports and the same NFL digital properties.

According to Fox, viewership peaked during the second quarter of the game, with an average of 135.7 million viewers between 8 and 8:15 p.m. ET.

The network says that streaming viewership of the Super Bowl also hit an all-time high with 13.6 million of the total viewers tuning in via Tubi and just under a million using NFL+ or other NFL platforms.

Besides the game itself, the half-time show was a major draw to the telecast. Kendrick Lamar was the headliner,notably performing his Drake diss track “Not Like Us” — recently named the most decorated song in Grammy history — and bringing out celebrity guests including SZA, Samuel L. Jackson, Serena Williams and Mustard.

The telecast also featured the usual multitude of celebrity-filled ads. On YouTube, the most-watched commercialsincluded a Booking.com ad featuring the Muppets, a Goldilocks-themed Ram Trucks ad led by Glen Powell and an ad for the Google Pixel 9.

Source: https://variety.com/2025/tv/news/super-bowl-2025-ratings-viewers-1236302721/

 

[ActionAce]

The Super Bowl has managed to break its viewing records yet again during this season. The event has transformed into a cultural event for viewers over the years. Another thing is that NFL digital strengths have seen a significant success and it's because of their strategic online outreach.

 

[Harsh World]

Sports were never my thing. I mean, I watched Wimbledon and a few other tennis tournaments while I was in high school as I did play tennis. However, the only time I've ever watched the Super Bowl was when I was staying with friends back in the States (Washington) with the Seahawks vs. Patriots. Even then, I was still wrapped up in my laptop work, and I didn't watch it.

 

[Ashake]

Yes, the Super Bowl attracts an enormous audience. Though the digital streaming becomes more common because people continue to prefer watching this kind of events live on streaming platforms with others. That figure is staggering and it is as a result of the effort invested in the sport.

 

[riberet]

This is an interesting fact, it seems that the super bowl does not stop growing year after year, I think it is far from reaching its top yet, every year it seems to break audience records.

 

[Alamson]

It is not only about the half time show. The Super Bowl has always attracted a lot attention and viewership. It has been one of the most loved sporting event in the world attracting even non sport lovers.

 

[Heatman]

Well, I wouldn't say that I didn't enjoy the show by Kendrick Lamar. It was fantastic. @Cpvr I'm not sure if what I read afterwards was true about Kendrick Lamar not getting paid for his half time performance in the Super Bowl 2025?