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High demand and limited supply drive the prices up. The Super Bowl is one of the biggest sporting events in the world, attracting millions of fans, yet only 60,000 to 70,000 seats are available. It's not just a game. it’s a major entertainment spectacle featuring halftime performances and celebrity appearances.



Many tickets are purchased by corporations for clients and employees, and a large percentage end up on the secondary market, where resellers drive prices even higher. The NFL sets high base prices, fully aware that both fans and businesses are willing to pay a premium.



As for how players and teams get paid, it varies. Players receive bonuses for participating in the Super Bowl, with winners earning more than the losing team. However, teams and owners benefit the most from TV deals, sponsorships, and merchandise sales.



It’s also worth noting that team owners typically use their revenue to pay free agents and cover player contracts. To get a clearer picture of a team's financials, you’d have to check their balance sheet to see how much they make and spend annually.


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