Have you noticed how often movies, and TV series depict even the good guys smoking or drinking? This subtle messaging makes it look like smoking and drinking are signs of strength or coolness. It sends a message that it is ok to smoke and drink. But it’s misleading and dangerous. Young people are vulnerable to these portrayals, and many pick up these habits thinking it’s part of growing up or being “manly.” We need to break this illusion and show that real strength comes from making healthy choices.